HearingPlanet Website Earns Award
Posted by Bill Brownie on June 16, 2008
Recently the HearingPlanet website www.hearingplanet.com earned an Award of Distinction from the Communicator Awards. Check out www.CommunicatorAwards.com.
We redesigned the site in late 2007 to help our visitors find information they are looking for more easily. This included identifying the different people or “personas” coming to the website. We identified people researching hearing loss, people looking for information on a specific hearing aid model and those looking for a clinic location.
This redesign was the 4th or 5th complete redesign of the website and we continue to learn how to improve the site as time goes by.
The response to the website has been tremendous with the number of visitors and time spent on site increasing every month.
Bill
